Pride month is a celebration that goes beyond parades and parties.
It’s about celebrating authenticity, individuality, and acceptance. Every June, we recognize LGBTQIA+ history and the brave souls who paved the way – among them: Marsha P. Johnson, Sylvia Rivera, Miss Majo, among countless others – for those who belong to the community to live their truths.
This community has come so far and there’s still so much to fight for, but this month is a recognition of each and everyone’s personhood, exactly as they are. And it’s about being out – whatever that means to you. If you want to be loud and proud, be that. If you’re not ready to come out publicly, you also deserve to celebrate Pride. Pride is about being who you are or want to be, so the best way to celebrate is by being yourself – in all your beautiful, glowing glory.
To celebrate this important month and to help uplift others, good light, Function of Beauty, Hawthorne, and Tower 28 have come together to create this special limited edition Pride Kit. All proceeds from this collaboration will be donated to True Colors United, an organization dedicated to ending youth homelessness within the LGBTQIA + community.
What’s inside? ALL of the below…
good light cosmic dew water cleanser ($18) – a gel-to-foam cleanser that removes impurities to leave a balanced, healthy, and natural glow
Function of Beauty Hair Mist Bundle ($35) – a reusable aluminum case with 3 best-selling fragrances formulated with argan oil to help soften hair on the go or in-between wash days.
Function of Beauty $20 gift card – for you to order hair, skin, and body care products made for you (and only you)
Hawthorne Forever Young Eye Elixir ($19) – not only firms and hydrates skin, but prevents imperfections from aging!
Tower 28 Superdew Highlighter Balm ($18) – perfect for the no-makeup look as it is a translucent complexion-boosting highlight balm
Plus, a cute limited-edition tote bag!
We’re so proud that our sister brand, good light, is included in this thoughtful collaboration celebrating a mission that’s at the core of our values.
“Since its inception, Very Good Light has always championed a more inclusive definition of beauty that represents the full spectrum of LGBTQIA+ community, and good light is a direct extension of this mission,” says David Yi, co-founder of Very Good Light and good light.
“To celebrate Pride month, good light is thrilled to join forces with Hawthorne, Function of Beauty, and Tower 28 and support True Colors United as we work together to end youth homelessness within the LGBTQIA + community.”
Custom hair care brand Function of Beauty creates personalized formulas to give you exactly what you need and nothing you don’t. This individualized approach goes far beyond just hair care, according to Function of Beauty’s Chief Marketing & Customer Experience Officer, Lorna Sommerville.
“Our resolve to celebrate individuality is a resolve to celebrate diversity and the beauty of every person – we are a brand that stands for equal representation, rights, and equity,” says Lorna.
“We believe that elevating LGBTQIA+ voices has the power to shift ways of thinking, inspire ideas and innovations, and create opportunities for new voices to both join and lead conversations. We are excited and honored to be celebrating Pride month this year alongside good light, Hawthorne, + Tower 28, and supporting the crucial efforts of True Colors United.”
Men’s personal care brand Hawthorne agrees. The brand was built upon individuality, accessibility, and helping people be their best selves. Hawthorne’s Creative Director Taylor Okata is deeply committed to this mission on a personal and professional level.
“Each pride, we continue to see companies throw up rainbow logos, but what do their internal teams look like? What are they taking part in at a community level? Let’s start there,” says Taylor.
“This is why we’re so grateful to Very Good Light for having us this Pride month,” he explains. “As a member of the LGBTQIA+ community myself, I’ll make sure our brand continues its support of LGBTQIA+ rights, as well as educating our teams on how we can do better.”
LA-based beauty brand Tower 28’s approach to cultivating community has always been inclusive of people from every background and identity.
“Tower 28 is inspired by a real lifeguard tower in LA, at the crossroads of Santa Monica and Venice Beach where you see all walks of life,” explains Tower 28 founder Amy Liu.
“To me, the beach has always felt like a place where EVERYONE gets to enjoy a healthy, fun lifestyle. Our mission with Tower 28 is to build a community that is just as welcoming, and one that loudly celebrates inclusivity, accessibility, and fun. We’re so excited to partner with these incredible brands to support the important work that True Colors United is doing.”
Together, these brands are doing good by donating 100% of the proceeds to True Colors United. The non-profit offers aid and assistance to the homeless LGBTQIA+ youth to help to change lives from policy all the way down to the ground level.
“We believe in a world where every LGBTQ young person, wherever they live, is celebrated for being their authentic selves,” says a representative from True Colors United.
To celebrate Pride – and do good! – get The Pride Kit, available now on goodlight.world. For $100, you get the good light cosmic dew water cleanser, Function of Beauty Hair Mist Bundle, and $20 gift card, Hawthorne Forever Young Eye Elixir, Tower 28 Superdew Highlighter Balm, and a super cute limited edition tote bag. At a $130 value, this kit is an absolute steal – and as a reminder, ALL proceeds go directly to True Colors United.
To get your hands on this limited-edition Pride Kit before it’s gone, click here.
