Josh Perkins

This is how easy it is to fake freckles

Everyone wants what they can’t have. Today on my envy list: freckles—those specks of extra melanin production that appear after sun exposure or from genetics. I’ve always wanted them but never seemed to able to get them. That was, of course, before I learned about the magic...

How Herbivore’s founders went from Etsy to building the biggest beauty brand

When Julia Wills and Alex Kummerow first started formulating natural beauty products in their Seattle home, they never predicted that it’d become the sensation it is today. “I really didn’t see it coming at all,” Julia tells Very Good Light at Herbivore’s recent launch event. “It just...