armpits

Indie Lee launched the clean deodorant of our dreams in collaboration with Taos Aer

I’ve become a bit of a natural deodorant snob, which is something I never thought I would ever be able to say. For years, I tried and inevitably failed to make the switch to natural, aluminum-free deodorant. After every new natural deodorant I tried, I still smelled awful and...

The future of natural deodorant according to these 5 brand founders

Globally, the natural deodorant market is expected to reach $158.5 million [https://www.grandviewresearch.com/press-release/global-organic-deodorant-market] by the year 2025. With more information surrounding the harmful effects of aluminum in antiperspirant products, consumers are doing what it takes to find the right alternatives for their lifestyles. The consumer...