contentcreator

Krave Beauty’s Liah Yoo is the beauty founder we need now, Lightning Awards 2020

Liah Yoo wanted to take a real shot at being a YouTube content creator in 2015. But in order to do so, she had to quit her full-time job at AMOREPACIFIC [https://us.amorepacific.com/]. It was a pivotal moment in her career: deciding if she’d remain at her...

@juanskindiary is the self-taught beauty photographer brands are literally fighting over

How does a 22-year-old become one of the most well-known beauty product photographers in the industry? Apparently, it starts with teaching yourself the basics and taking advantage of resources like YouTube and Google. At least that’s what Juan Cazares, the creative mastermind behind @juanskindiary [https://www.instagram.com/juanskindiary/...