Brands are obsessed with boys and beauty. Is this a passing trend?
(Photo courtesy of Instagram)Last October, the beauty world exploded with the news that CoverGirl had chosen James Charles [https://www.youtube.com/channel/UCucot-Zp428OwkyRm2I7v2Q]– a relative newcomer to the YouTube scene – to be a brand ambassador, and its very first male face. Many applauded the brand for its progressive...