Credo

Inn Beauty Project is the best Gen Z beauty brand you´ve never heard of

I rarely click on Instagram ads or my explore tab, but I came across Inn Beauty Project [https://www.innbeautyproject.com/?gclid=EAIaIQobChMIkLy0tbui6wIVj5OzCh0OUA6-EAAYASAAEgJ4_fD_BwE] and I was instantly intrigued. I loved the look of their products, but I initially failed to take note of the brand or account name...

How Credo became the Sephora of ‘clean beauty’

When Credo Beauty [http://www.credobeauty.com] launched four years ago, ‘clean beauty’ was still in its infancy. Today, consumers are demanding products be not only safe but sustainable. A recent example? The outrage of Glossier Play’s recent launch of glitter. Instagram users were furious that the glitter wasn’...