gillette

The latest launch from Gillette is finally speaking to the modern gentleman

Shaving icon Gillette is taking us back to their roots with the latest King C. Gillette launch. Before we dive into their latest launch, first, a little history lesson. In the eighteenth century, steel was king. Referred to as “the enlightened metal,” [https://doi-org.aurarialibrary.idm.oclc.org/10.1111/...

The latest trend in grooming: pissing people off.

Shaving brands have never been so cutting. That’s because grooming brands are moving into the 21st century and evolving with the times. Brands like Gillette, America’s biggest and historic shaving companies, just launched a new campaign that promotes a new version of masculinity called “The Best Men Can...