kbeauty

This is the one hair step you’re not doing

Is your hair frizzy? Dry AF? Did you color it so much it now looks like straw? Or worse, do you not have any hair any more? Same. Back when I was a fashion editor, I colored my hair as often as Katy Perry. We shared the same hair colorist,...

How actual Koreans think about Kbeauty will surprise you

On the ground floor level of the Korean luxury retailer known as Shinsegae – where Gucci, Dior, Prada, among other brands live – is … Lab Series. (Photo by David Yi/Very Good Light)I’m shopping at the high-end mall in Gangnam, one of the most affluent neighborhoods of Seoul, the same...