krave

2 posts

Krave Beauty’s Liah Yoo is the beauty founder we need now, Lightning Awards 2020

by Olivia Cefalu in Features Dec 28, 2020 — 4 min read

Liah Yoo wanted to take a real shot at being a YouTube content creator in 2015. But in order to do so, she had to quit her full-time job at AMOREPACIFIC [https://us.amorepacific.com/]. It was a pivotal moment in her career: deciding if she’d remain at her...

This skincare made me SO lazy. And that’s a good thing.

by David Yi in Face Nov 28, 2018 — 5 min read

[https://kravebeauty.com/collections/shop-all](Photo by David Yi/Very Good Light) Your skin heals paper cuts, regenerates new skin, produces oil when your skin is dehydrated. Basically, your skin is really, really smart. So why do you need SO MANY PRODUCTS for it? Less is more. So is the...