Why Selena Gomez’s Rare Beauty is Best Beauty Newcomer, Lightning Awards 2020
Selena Gomez had a lot to live up to with her beauty aspirations. When she launched Rare Beauty [https://www.rarebeauty.com/] earlier this September, it debuted in a crowded celebrity marketplace. This year alone, consumers were introduced to Rihanna’s Fenty Skin [https://www.fentybeauty.com/fentyskin], Addison Rae’...