organic

Skincare brand founder Guy Morgan wants you to reconsider vegan and natural beauty

Navigating the world of natural indie beauty can be tricky. With endless brands that offer products with impressive claims stemming from the use of natural ingredients, it can be an overwhelming process to find standout products in this crowded space. Plus, the gorgeous packaging and branding are just so hard...

We’ve officially reached peak ‘clean-beauty’ ridiculousness

When Gwyneth Paltrow launched goop in 2008, it was none but a weekly newsletter, glorifying the importance of “clean-living.” At the time, it seemed to have good intentions. The newsletter was all about “wellness,” which was only at its infancy when it came to the American zeitgeist. Wellness, in 2008’...