Selena gomez

Is this the end of celebrity beauty brands?

by Cristina Montemayor in Face Mar 2, 2021 — 4 min read

It’s 2017 and Fenty Beauty just launched with a revolutionary 40 foundation shades alongside contour sticks, lip gloss, brushes, and high-voltage highlighters. You just had to be there. The launch brings the beauty industry to its knees, as reporters, influencers, and fans began praising Rihanna for her innovation and...

Why Selena Gomez’s Rare Beauty is Best Beauty Newcomer, Lightning Awards 2020

by Cristina Montemayor in Features Dec 29, 2020 — 4 min read

Selena Gomez had a lot to live up to with her beauty aspirations. When she launched Rare Beauty [https://www.rarebeauty.com/] earlier this September, it debuted in a crowded celebrity marketplace. This year alone, consumers were introduced to Rihanna’s Fenty Skin [https://www.fentybeauty.com/fentyskin], Addison Rae’...