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What’s a college beauty network? How to find the best beauty stylists and stores at a PWI

Just last year, in the middle of the pandemic, I moved over 1,000 miles away from home and started college. Physically and socially, I felt isolated from my peers. With no traditional orientation or extracurriculars, Zoom became the singular portal to communication. Figuring out college is hard enough without...

How Target, Kohl’s, and Walmart came to dominate in-store beauty retail strategy post-pandemic

In the thick of the pandemic, many beauty lovers turned to online retailers for their usual product fix. Since the pandemic began, shopping for beauty in person has changed drastically. No more testers. No more swatches. It can feel useless to shop in-store, as a large part of the appeal...